JOE LAM

Client: Amalgam Collection

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Role: Art director, photographer, image editor and graphic designer.

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Supplying high resolution images for various different scale models at the studio. Providing artistic style guidance to suit the target audience, lighting setup and taking photographs. Using Photoshop for post-production work on images to a high standard and liaising with licensed partners (e.g. Ferrari, Lamborghini, McLaren, etc.). Responding to magazine publications requests, plus providing correctly sized version for online marketing and online store. Artwork creation using InDesign and Illustrator for brochures, magazine ads, flyers, banners and other event displays. Photoshop compositing for proposals using a combination of model photography and Photoshop work.